Behavioral Laboratory

Why You Should Go to the Movies (and Do Other Stuff Alone)

Many People feel embarrassed about doing fun activities alone, such as dining out or going to a movie. Yet sociologist report that people today have few friends than in the past. New research from Professor Rebecca Ratner explores strategies for marketing to solo consumers.


The Smith Behavioral Laboratory and the adjacent Eye Tracking & Team Processes Lab provide Smith School faculty and PhD experimenters with resources to conduct research on human behavior.


Observe first-hand how experimental research is conducted and help further academic knowledge by participating in a Behavioral Lab research study. Studies are open to both Smith School students and the general public. Learn more.


In addition to providing resources to conduct experimental research on human behavior, the lab increases faculty research productivity and facilitates interaction among the school's researchers. Learn more.

Journal Articles
View a list of publications associated with research conducted in the Behavioral Lab.

Lab Newsletter
(Spring 2017 edition)
Read our most recent end-of-semester Behavioral Lab Newsletter (pdf format).

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