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July 7, 2022
Reflections from Maryland: Visiting Scholar Describes Study Under Smith’s Roland Rust
Jan Oskar Bolin recently traveled from Norway to College Park to audit a PhD Seminar on Marketing Strategy under Maryland Smith’s Roland Rust. “A key takeaway,” he says, “is under the right conditions artificial intelligence (AI)could prompt a seismic shift that reverberates throughout the entire economy. But good decisions will have to be made.”
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June 8, 2022
Why Companies Can’t Treat Every Holiday as a ‘Holiday’
Juneteenth may be the newest federal holiday, but that doesn’t mean consumers—especially African Americans—want to see themed streamers and beverage koozies at their local supermarket and party store.
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May 26, 2022
2022 Faculty and Staff Recognition Awards
One of the world’s top schools for business research, Maryland Smith also is where students experience top-level teaching in a highly supportive community. Smith chronicles and celebrates this distinction at the end of each academic year by honoring its outstanding faculty and staff members with awards of excellence.
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May 20, 2022
An Inside Look of the Sports Marketing Industry from an Under Armour VP
As the keynote speaker of the second annual Sports Business Society Conference at the University of Maryland’s Robert H. Smith School of Business, Sean Eggert, vice president of global sports marketing at Under Armour offered his thoughts about the latest marketing trends to hit the sports world and what direction he sees it moving to in the future.
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March 15, 2022
Kirmani Named 2022 Fellow of the Society for Consumer Psychology
Amna Kirmani, the Ralph J. Tyser Professor of Marketing at the University of Maryland’s Robert H. Smith School of Business, was named a 2022 fellow of the Society for Consumer Psychology. Her appointment was announced at the academic and practitioner group’s annual conference on March 4.
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February 11, 2022
How Data Analytics Are Changing Government Work
How will data analytics change how the U.S. government operates? The transformation is happening already, according to panelists at a recent Maryland Smith event.
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January 27, 2022
Flag Suit Guy’s Colorful Story
Attendees at Maryland sporting events always have plenty of stars to watch on the playing field or court, but since Fall 2021, when fans reemerged from the pandemic lockdown, there’s been a colorful new one rising in the stands. Thomas Canary, a graduate student who finished his B.S. in marketing in December, wears his Maryland pride in the form of a flashy yellow, red, black and white suit…
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January 25, 2022
Maryland Smith No. 12 in US News & World Report’s 2022 Online MBA Ranking
Maryland Smith has solidified its status among top-tier online MBA programs with a No. 12 ranking in the U.S. News and World Report’s Best Online MBA Programs for 2022.
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November 17, 2021
Smith Team Wins ‘Big’ in Case Competition
A Maryland Smith team with a “Big Idea” for a multi-channel market campaign for Toys For Tots took home top honors at the Digital Marketing Association of Washington/Educational Foundation’s fall 2021 Collegiate MAXI Oral Case Competition.
Read News Story : Smith Team Wins ‘Big’ in Case Competition
July 7, 2021
Journal of Service Research Having an Even Bigger Impact

The Journal of Service Research, founded by Maryland Smith’s Roland Rust and sponsored by Smith’s Center for Excellence in Service, is among the most impactful journals in business studies, according to the

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