Getting involved is the name of the game for Smith marketing students. Whether you’re in the Strategic Design Fellows program or a member of UMD AMA, there’s always something going on.
Strategic design fellows is a three-semester program for Smith undergraduates that focuses on design thinking and the strategic intersection of design and business using an experiential learning approach. The courses include design applications, digital marketing, and computer graphics. Students are prepared for careers in advertising agencies and other firms as creative consultants and graphic designers, among many other professional positions. Admission is competitive and for juniors at the Smith School. Learn more about this exciting program at their website.
UMD AMA’s mission is to enhance the members' educational, professional, and social experience through the application of marketing skills and exposure to the vast array of opportunities that lie beyond the classroom.
The club wins lots of awards – both here at Maryland as well as nationally. They are a top 25 chapter, meaning they are in the top 25 of more than 400 collegiate AMA chapters. Last year UMD AMA won the SUSA Club-of-the-Year Award, and Professors Mary Beth Furst and Carol Cron won Outstanding Club Advisor.
UMD AMA is much more than just a student organization. They are a community of fun, creative, and driven undergraduate students who are 100% dedicated to helping each other grow and succeed in both college and beyond. The focus is on developing members through providing connections to companies, gatherings among like-minded students, learning opportunities, and projects to gain real-world experience. Students have the opportunity to participate in case competitions, attend the collegiate AMA conference in New Orleans, and go on-site visits to marketing firms and corporate headquarters.
In the fall UMD AMA hosts the Undergraduate Marketing Conference which features corporate keynote speakers, a case competition, panel discussions with marketing alumni, and a networking event with numerous alumni in marketing.